Do you remember the time when connecting to the involved using your phone line? We would hear that strange dialling tone, wait for a few more odd noises and clicks and if all went to plan we would sooner or later be connected to the internet. Often, it was later and sometimes scarcely worth the wait as the connection broke down and the dialling process had to begin all over again. next generation access is changing all of that beyond recognition, because developments in ICT infrastructure mean that our internet connection is passing through new kinds of wires that permit us to connect more quickly and for greater lengths of time. Previously, internet access was only possible through the copper cables that were already serving our telecommunications network. But these days copper is being replaced by optical fibre capable of transmitting data over longer distances, faster. These improvements represent some undertaking and do not come cheaply so the big cities have been first to benefit. Evidently, there is more at stake economically in the city but this doesn’t mean that the rural areas of Britain deserve a worse internet service. Indeed, bringing rural areas up to speed has recently become a priority and local councils are doing their utmost to emphasise the need for community broadband.

South Yorkshire is one of the areas in the UK that is making great strides in the community broadband stakes. East Sussex County Council and the Highlands and Islands Enterprise have also been working hard on the ICT infrastructure serving their residents. Local loop unbundling schemes have had a significant impact so far and it is hoped that uneven access to the internet in the UK will quickly be a thing of the past. We consider that the economy is more dependent on technology in the cities but it would be a pricey and naive mistake to think that industries in rural areas could get along well enough with a second-rate internet service. In fact, in our current age of austerity it is crucial that we focus on manufacturing, communication and the generation of wealth in all regions. Local businesses cannot afford to trade only locally, they need to be open to as many markets and clients as possible.

In actuality, even the tiniest business set up by an individual from his or her premises needs next generation access. Correspondence about products and services must be facilitated via email, and website searchability is essential too. ICT infrastructure investors are well aware of this and community broadband projects are getting us all up to speed.

Please visit http://www.broadbandvantage.co.uk