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It appears to have become a truth universally acknowledged that business presentations are boring: and if they are not drab, then they are toe-curlingly bad. Gimmicky graphics, baffling images, mickey-mouse PowerPoint design, uninspiring text matched by a hesitant, monotone explanation: it appears that most businesses accept that these are simply routineparts of the ritual disappointments which are sales presentations. But why should this be? It’s not on that we should have resigned ourselves to an important part of organisational life being more or less routinely below par. Would this kind of routine malfunction be accepted in any other area of office life? Faulty fire escapes, malfunction-prone delivery vans, dial-up internet connections? No way â so why sales presentations and PowerPoint design? Something has got to change.
Step forward, Eyeful Presentations! The ambitious team at Eyeful (also known as Eyefulites) have given themselves the task of overcoming the blight of bad PowerPoint presentations, with energy, innovation and vigour. They offer a rounded package of measures to give your sales presentations a much-needed shot in the arm. Eyeful will inoculate your sales presentations against such maladies as ”death by PowerPoint”, presentation anxiety, and technical disaster.
Not everyone is a born performer. And not everyone has a natural, innate gift for crafting perfect sales presentations. But the Eyeful team will do their level best to make you a star of the presentations stage, and a PowerPoint artist. Eyeful’s basic philosophy is that they donât want you to simply outsource the business of producing PowerPoint presentations: they view their job as training up your very own army of Eyefulite presentation geniuses within your organisation, and transforming your overall PowerPoint design and presentation practice from within.
Fresh thinking is key, Eyeful run a plethora of Eyeful Labs, presentation seminars, workshops and training programmes whose main objective is to get you to look at the task of crafting and delivering a presentation differently, with a liberated eye. From deceptively simple matters of design technique, like crafting a presentation around the framework of a story to make it more memorable and gripping for your audience; to the practical business of getting up on the podium and presenting your heart out; to the technical questions of how to make your software really go to work for you as best it can, the Eyeful strategy is all about turning your colleagues into lean, mean presentation machines. So say goodbye to the dark, dark night of substandard PowerPoint design presentations, and step into the light of excellent sales presentations with Eyeful!
The strength and sophistication of Powerpoint means that it is now very easy to put together sales presentations that are accompanied by all kinds of additional data and information. Powerpoint presentations are practically mandatory in the industry; without one audiences feel that there is something left out. However, the relative difficulty of good Powerpoint design means that it is extremely easy to put together a slideshow that actually contributes very little to a presentation; in fact, it can detract from your talk, leaving the room bored and frustrated. We have all had to sit through lacklustre presentations. In many cases, the slideshow feels like a bolt-on extra: something that has been added almost as an afterthought. This is because in many cases, it has – just because it is expected.
To create a good Powerpoint presentation you have to bear in mind a few principles. The slides should complement your talk, not duplicate it. Again, you will doubtless have had to listen to talks in which the slides simply repeat the spoken content – sometimes word-for-word. The purpose of the slides is to support and illustrate the spoken material, making it more memorable and full of impact. Instead, they are often used to render it unnecessary.
Complexity is another key issue. Many beginners make the mistake of cramming too much information into a slide, on the grounds that a picture is worth a thousand words. Simplicity is better, though this does not mean dumbing down your message. You are generally looking for bold, clear ways of communicating important statistics, facts and information. If there is too much on the screen then your audience will be distracted from your talk as they work to decipher and understand it. Graphs can be very powerful, since they can be used to show trends that otherwise take a great deal of description. You should add headlines or brief bits of text to your slides, but not too much. You want your audience to know exactly what you are showing them, without giving them more than they want.
In the end, Powerpoint presentations are supposed to contribute to your talk, not to replace it or copy it. sales presentations are all about being convincing and communicating your message as clearly and economically as possible. Look for the take-home points, the thoughts that you want people to remember above all else. Make sure your Powerpoint design helps you achieve this, rather than hindering it.
Please visit http://www.eyefulpresentations.co.uk/ for further information about this topic.
http://www.eyefulpresentations.co.uk/
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PowerPoint presentations are the normal means of conveying messages in a wide range of business contexts. They are used as sales presentations, business pitches to potential clients, suppliers or partners, or internal performance evaluations, to name merely a few of these contexts. In any case it is safe to say that PowerPoint is an absolutely key business tool, and it follows that a company with a good grasp of quality PowerPoint design holds a valuable edge over competitors who do not. This applies to all contexts of business where PowerPoint is a fundamental tool.
To make top quality presentations you will require several ingredients. Most obviously, you need an excellent grasp of the software and its capabilities. This means having a good understanding each of the functions available in the program. If we’re honest we’ve all come across an obstacle and had to consult a forum, asking “how do you do this or that in PowerPoint”. It takes time, with no guarantee that an adequate answer will be found.
Beyond an awareness and a proficiency in the workings of the program, you need the ability to integrate its capabilities with the overall message that you are trying to convey. This requires something more than only computer skills: it requires skill, forethought, even creativity. This is as important as the message you are trying to get across. When a job is not done thoroughly it is in danger of coming apart at the seams, and PowerPoint presentations are no different. Many an excellent idea has come unstuck in the world of business precisely because of weaknesses in the presentation.
Imagine, for example, that you are trying to motivate your employees, perhaps by showing statistics of the previous year’s achievements, or by sharing with them your vision for the year ahead. If you cannot provide the information or data in an inspiring way, a large portion of your PowerPoint presentations will be lost in distraction resulting from uninspired presentation. Similarly, your sales presentations to potential clients need to be eye-catching and concise; there is no room for irrelevant information. Sometimes the people you pitch to have to watch upwards of ten pitches in a day: this can be very boring, and you must not leave it to a tired audience to filter through poor PowerPoint design to find out that your ideas are worth listening to.
Please visit http://www.eyefulpresentations.co.uk/ for further information about this topic.
http://www.eyefulpresentations.co.uk/
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